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	<title>Robert Bausch Consulting</title>
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	<description>Strategic Common Sense</description>
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		<title>Creative Thinking: Level 5 — Focus</title>
		<link>http://robertbauschconsulting.com/2011/08/creative-thinking-level-5-focus/</link>
		<comments>http://robertbauschconsulting.com/2011/08/creative-thinking-level-5-focus/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 21:02:14 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Strategic Common Sense]]></category>
		<category><![CDATA[brand focus]]></category>
		<category><![CDATA[brand strategy development]]></category>
		<category><![CDATA[creative thinking sessions]]></category>
		<category><![CDATA[creative thought process]]></category>
		<category><![CDATA[focus on objectives]]></category>
		<category><![CDATA[strategic thinking]]></category>
		<category><![CDATA[strategy development]]></category>

		<guid isPermaLink="false">http://robertbauschconsulting.com/?p=507</guid>
		<description><![CDATA[The real genius in creative thinking? Staying in the box. Staying on task; drilling into the brand, promotion or project  – really drilling in — as deep as You can get. Focus. When we arrive on the creative thinking scene full of Energy, with Discipline, our powers of Observation in tune, and ready to Leverage Collaboration [...]]]></description>
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		<title>Creative Thinking: Level 4 — Collaboration</title>
		<link>http://robertbauschconsulting.com/2011/07/creative-thinking-level-4-collaboration/</link>
		<comments>http://robertbauschconsulting.com/2011/07/creative-thinking-level-4-collaboration/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 15:09:05 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Strategic Common Sense]]></category>
		<category><![CDATA[collaborative strategy]]></category>
		<category><![CDATA[getting the most out of the organization]]></category>
		<category><![CDATA[strategy development]]></category>
		<category><![CDATA[teamwork in strategy development]]></category>

		<guid isPermaLink="false">http://robertbauschconsulting.com/?p=499</guid>
		<description><![CDATA[Of all the steps in the creative thinking process, none are more difficult for me than collaboration; and based on my experienced, it is one of the most difficult for many other individuals as well. Why? Ego. Enthusiasm. and Expedience.  Of these three, ego is the driver. Collaboration is the big ego buster. The first [...]]]></description>
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		<title>Creative Thinking: Level 3 — Observation</title>
		<link>http://robertbauschconsulting.com/2011/05/creative-thinking-level-3-observation/</link>
		<comments>http://robertbauschconsulting.com/2011/05/creative-thinking-level-3-observation/#comments</comments>
		<pubDate>Tue, 17 May 2011 13:24:29 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Strategic Common Sense]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[creative thinking]]></category>
		<category><![CDATA[creative thinking sessions]]></category>
		<category><![CDATA[Disney University]]></category>
		<category><![CDATA[Mike Vance]]></category>
		<category><![CDATA[strategy development]]></category>
		<category><![CDATA[thinking creatively]]></category>

		<guid isPermaLink="false">http://robertbauschconsulting.com/?p=489</guid>
		<description><![CDATA[I think that I believed for a long time that I was the source of all my creative thinking and output; the originator of any painting, writing or anything else that I happened to be working on. The complete originator. The 100% source. This self-centered point of view fully discounted anything from “outside” that I [...]]]></description>
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		<title>Creative Thinking: Level 2 — Discipline</title>
		<link>http://robertbauschconsulting.com/2011/02/creative-thinking-level-2-discipline/</link>
		<comments>http://robertbauschconsulting.com/2011/02/creative-thinking-level-2-discipline/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 16:50:27 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Strategic Common Sense]]></category>
		<category><![CDATA[creative discipline]]></category>
		<category><![CDATA[creative thinking]]></category>
		<category><![CDATA[creative thought process]]></category>
		<category><![CDATA[discipline in marketing]]></category>

		<guid isPermaLink="false">http://robertbauschconsulting.com/?p=478</guid>
		<description><![CDATA[In-the-Box thinking — the kind of thinking that really delivers — is soundly and firmly grounded in discipline. As a young man, a young person in the business of communications, marketing and strategy, I never believed this. I was certain that unbridled “creative” meandering and brainstorming was the answer to delivering any breakthrough, new campaign, [...]]]></description>
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		<title>Creative Thinking: Level 1 — Energy</title>
		<link>http://robertbauschconsulting.com/2011/02/creative-pyramid-level-1-energy/</link>
		<comments>http://robertbauschconsulting.com/2011/02/creative-pyramid-level-1-energy/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 12:00:16 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Strategic Common Sense]]></category>
		<category><![CDATA[creative marketing thought]]></category>
		<category><![CDATA[creative thinking]]></category>
		<category><![CDATA[energy and the creative process]]></category>
		<category><![CDATA[getting creativity going]]></category>
		<category><![CDATA[idea generation]]></category>

		<guid isPermaLink="false">http://robertbauschconsulting.com/?p=451</guid>
		<description><![CDATA[There can’t be creativity without energy. Healthy energy. Tired, mentally drained alcohol soaked or caffeine-stoked bodies just can’t deliver the REAL goods. I have years of experience trying to deliver creative thinking myself, working within groups and getting groups to work when there is no healthy energy. There is just no substitute for showing up [...]]]></description>
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		<title>Creative Thinking</title>
		<link>http://robertbauschconsulting.com/2010/11/strategic-common-sense-and-creative-thinking/</link>
		<comments>http://robertbauschconsulting.com/2010/11/strategic-common-sense-and-creative-thinking/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 17:27:54 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Strategic Common Sense]]></category>
		<category><![CDATA[creative thinking]]></category>
		<category><![CDATA[Inside-the-Box Thinking]]></category>
		<category><![CDATA[Southwest Airlines]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://robertbauschconsulting.com/?p=415</guid>
		<description><![CDATA[All the hard work in marketing and strategy development is “Inside the Box” — that is, staying within the boundaries of the brand, or the product or service or the market. My experience is that most organizations get into trouble when 1. They either forgot which box they were actually in, 2. They start to [...]]]></description>
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		<title>Strategic Common Sense: Prolog</title>
		<link>http://robertbauschconsulting.com/2010/11/preface-part-1/</link>
		<comments>http://robertbauschconsulting.com/2010/11/preface-part-1/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 17:00:43 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Strategic Common Sense]]></category>

		<guid isPermaLink="false">http://robertbauschconsulting.com/?p=227</guid>
		<description><![CDATA[Houston, Texas; 1978. I moved my family down there for not a lot of money, a whole lot of work, a ton of experience. The beat up 1968 VW with really bad steering and a couple compressed fenders made being stuck in late-seventies boomtown traffic for over an hour each way to work dreamlike, or [...]]]></description>
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